The GC Dashboard is a ‘reporting and analytics tool’ that provides critical strategic and
tactical insights, based on actual on-line behaviour.
The data is extracted using target audience behaviour based on a universe of 700
million online consumers across China.
The components of the dashboard, together build into a snapshot showing key
indicators; effecting traffic, search, add-to cart, competitor and benchmark information.
The net effect is designed to provide an ‘at a glance’ understanding of key drivers,
trends and strategies effecting all aspects of a business’ online performance.
- Provides ‘eyes-on’ top converting competitor channels and winning digital strategies
- Gain insights on target audience pathways to cart and broader online behaviors
- Set multi level access for different end-users – e.g., marketing teams, external agencies, ‘C’ level executives, etc.
- Ability to aggregate and visualize data from a variety of different sources
- Supports Chinese and English reporting using a simple and user friendly interface